Thinking about starting a podcast for your business? Not so fast. In this episode of Pedal Stomper Productions, Josh breaks down the essential framework to help you decide: Is a branded podcast really the right move for your company?

From common misconceptions (“I’ll go viral overnight!”) to strategic questions around audience fit, marketing alignment, and resource management—this episode is the ultimate gut check before you hit record. You’ll learn:

✅ The 4 core goals a branded podcast should serve
 ✅ How to assess whether your audience actually listens to podcasts
 ✅ Time vs. money: What podcasting really costs
 ✅ Why realistic expectations matter (and what happens when they’re ignored)
 ✅ How AI is transforming podcast production and making it more accessible than ever

Josh also covers why more media companies (including us) are leaning into AI tools for production, audio quality, and personalization—without losing the human touch that makes podcasts powerful.

🎯 Whether you're a small business owner, marketing manager, or entrepreneur, this episode is packed with practical advice that can save you time, money, and a whole lot of stress.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford

Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast

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Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog