<p>Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss. </p>

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.

<p>Abercrombie &amp; Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss. </p>

Is Abercrombie's New Campaign Really So Body Positive?

Join Bruce Sturgell of Chubstr and co-host Jody Koenig for Heavy Conversation, a podcast that dives into topics that matter to the plus-size community. From finding clothes that actually fit to challenging stereotypes around body size, fitness, and lifestyle, Bruce and Jody bring humor, honesty, and real-world advice to every episode. It’s a candid, supportive space for anyone navigating life in a bigger body.

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Is Abercrombie's New Campaign Really So Body Positive?

Is Abercrombie's New Campaign Really So Body Positive?