Meta, which paved the way for ad-driven social media, is now planning to charge European users $14-17 for ad-free versions of Facebook and Instagram.

But Meta isn’t alone. Even TikTok is reportedly piloting ad-free subscriptions. Snap and X have tried their hand at various subscription-driven revenue streams over time.

Is ad-free social media the future? And if so, would you pay for it? We discuss all this and more in this episode of TechTonic Shift!