Are you ready to unlock the secrets of affiliate marketing and growth marketing? Brace yourself for a lively exchange! Tye DeGrange, the mastermind behind Round Bar Labs and I, dive into the intricacies of these strategies, revealing how they can be defensible channels for your brand. We explore how affiliate marketing can be a trust mechanism, allowing your brand to gather trust through partnerships with influencers and media ventures. We caution about the challenges faced and why it's crucial to avoid being dependent solely on platforms like Google and Facebook.

In our voyage through the marketing landscape, we illuminate why growth marketing is a gamechanger in the DTC space. Hint: It's about the natural progression of a DTC brand, a robust product, organic and direct marketing channels, and a sturdy foundation before you delve into paid marketing. Get insights into paid marketing channels like Google, TikTok, and Pinterest, with each requiring a unique approach. Listen in as we talk about creating effective business loops and flywheels, and the roles of acquisition and retention in this cycle.

Our chat draws to a close with an insightful discussion with Jorge Berboz, who shares his experiences in affiliate marketing. Learn the significance of relationship-building, delivering value to your audience, and the advantages of having a personal AM checklist for your affiliate programs. Jorge’s passion for this platform and his zest to educate others makes for an enriching listen. So tune in, nerd out, and learn how you can make affiliate marketing work for you!

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