Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism and PR?  And how should marketers and PRs be responding or adapting to this new reality?  

Jane Ainsworth, managing director, is joined in this episode by Amy Brookbanks, senior news director and a former Sun editor, and content director Tom Went to shed light on these questions and many others. From how journalists are adapting to the challenges and opportunities AI is generating to why exclusives are a powerful option for PRs, we explore this fascinating and fast-moving topic.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

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