In this episode, we interview Erin Hallstrom, a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization.

What you'll learn in this episode:

• The Evolution of Search Engines: Discover how generative AI is shifting the landscape of search behaviors, reminiscent of how platforms like Pinterest and TikTok have been used.
• SEO in the Age of AI: Erin provides insights into how AI is being leveraged to enhance SEO practices and what this means for content creators.
• Content Strategy for AI Integration: Learn strategic approaches for integrating generative AI tools to refine content and improve its discoverability.
• The Future of AI and Search: Explore predictions about the role of generative AI in search and how it might replace traditional engines for younger generations.
• Practical SEO Tips: Erin offers practical advice on how businesses can adapt their SEO strategies to thrive in an AI-dominated environment.

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