The Healthtech Marketing Show

Is AI Eating your SEO? with Danny Goodwin and Karen Finn


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Yup. It's happening. AI is hurting the effectiveness of many people's SEO strategies. In this eye-opening episode, host Adam Turinas is joined by SEO experts Karen Finn and Danny Goodwin to take a hard look at the impact of AI on Search.


Danny is the Managing Editor of Search Engine Land & SMX, and Karen is Health Launchpad's SEO lead.


Adam, Danny, and Karen explore how artificial intelligence reshapes the search landscape and what it means for healthcare technology marketers.


Traditional SEO tactics are feeling the pain as Google rolls out its Search Generative Experience (SGE) and AI-powered overviews. There are some startling insights about declining organic traffic and the shrinking real estate for non-paid search results.


In this episode you will learn:

  • The latest developments in AI-driven search and their impact on SEO
  • How Google's SGE is changing the game for content creators and marketers
  • Strategies for maintaining visibility in an increasingly AI-dominated search landscape
  • The growing importance of quality content and user experience
  • Tips for diversifying traffic sources beyond organic search

  • You can read a deep-dive, article about this here.

    ...more
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    The Healthtech Marketing ShowBy Adam Turinas

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