In this week’s episode, Paul sits down with Dave Fleet for a conversation around how generative AI is impacting reputation management for brands. Dave shares how businesses can combat disinformation and new threats they must pay attention to when it comes to AI and brand reputation. Dave is the Managing Director and Head of Global Digital Crisis for Edelman, a global communications firm. He has advised senior clients on reputation management and digital communications for almost two decades. Follow Dave and Rocket Software on LinkedIn.