Is AI ruining SEO—or reshaping it for the better?

In this episode of the Simply Be Found Huddle, Rob, Dean, and guest Oscar Scolding explore the explosive changes in the world of search. From the rise of AI and ChatGPT to the decline in traditional web traffic and the need for smarter schema, this is the conversation every business owner and marketer needs to hear.

Here’s what we unpack:

— AI fatigue & the “AI Crash” of 2025

— Why your SEO strategy must evolve beyond Google

— Schema, voice search & listings: the SEO root system

— How Middle East markets are adapting to AI differently

— Why chat-based leads convert better than traditional SEO leads

— What small businesses MUST do now to stay visible

🧠 Real talk. Real strategy. Zero fluff.

We truly appreciate Oscar joining us on the Huddle and sharing his 10+ years of global SEO expertise. His deep dive into agency life and client strategy was gold!

Follow Oscar Scolding here:

🔗 LinkedIn: https://www.linkedin.com/in/oscar-scolding/

🌐 Website: https://oscarscolding.com/

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