The Beer Driven Devs

Is AI Marketing Full of It?

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In this episode, Matt and Liam dive into the growing “AI fatigue” in marketing.

From resume-driven design to vibe-driven messaging, we unpack why so much AI branding feels like snake oil — and what authentic engagement really looks like. This is an episode about honesty, hype, and how to tell the difference.

We discuss:

✔️ AI marketing: genuinely useful or just bandwagon buzzwords?

✔️ The rise of “vibe coding” and its impact on trust
✔️ Resume-Driven Design and its connection to tech stack decisions
✔️ The cult of the personality-driven salesperson
✔️ What accountability looks like in a world of infinite noise
✔️ Why making AI do your homework doesn’t make you an expert

Plus, some bold takes on design tools, algorithm-friendly content, and how cold storage (and cold beer) might be the solution to it all.

🍻 Tonight’s Drinks:

🍸 “The Vibegroni”

Made with whatever feels right in the moment. No measurements, no recipe — just pure vibes. Served in a glass shaped like your personal brand.

🥃 Liam – “GPT-onic”

A gin and tonic rebranded with buzzwords. Claims to solve all your thirst problems, but secretly just makes you more verbose.

🔗 Chapters:

  • AI Fatigue in Marketing
  • The Rise of Vibe Coding
  • Resume Driven Design and Its Impact
  • The Dangers of Vibe Marketing
  • The Problem with Salespeople
  • Designing with AI: The Good and Bad
  • The Pitfalls of Overzealous Promises
  • Engaging with the Algorithm
  • The Future of Marketing with AI
  • Wrapping Up: Lessons Learned

    • Any 👍 Likes, 📣 Shares, 🔔 Subscriptions, and ❤️ Love go a long way to helping us continue this podcast.

    Cheers! 🍻

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    The Beer Driven DevsBy Matt Goldman & Liam Elliott