Is AI redefining UX design or replacing it?

In this episode of Human × Intelligent, Madalena Costa sits down with Bruno Figueiredo, founder of UXLx and one of the longest-standing voices in UX in Europe, to explore how artificial intelligence is reshaping the design field.

From early web design to today’s AI-powered tools, Bruno brings a long-term perspective on technological shifts and explains why this moment feels fundamentally different. As AI accelerates tasks like coding, research synthesis and interface generation, the role of designers is starting to evolve in unexpected ways.

But while AI can generate outputs faster than ever and not all parts of design are equally solvable.

When we move from code to creativity, from execution to judgment and from data to human behavior, the limitations of AI become more visible.

This episode explores what AI can and cannot do in UX today and what designers, researchers and product teams need to understand to work with these systems effectively.

We discuss:

• Why AI may be the biggest shift UX has ever experienced
• Why code is easier for AI than creative design
• The limits and risks of synthetic users and automated research
• Why accessibility still depends on strong design foundations
• The growing problem of AI transparency and training data
• How AI is reshaping UX roles: specialists vs generalists
• Why AI should be treated as a collaborator, not a replacement
• What junior designers should focus on to stay relevant

//Human x Intelligent explores how humans and AI design, build and collaborate in intelligent systems//

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Hosted by Madalena Costa · Senior product designer and AI systems strategist