In this episode, Emma is joined by James Williamson a Communications professional who has spent his career building brands primarily in the Financial Services space.  

James has worked with global brands like Goldman Sachs, Invesco, HSBC, Merrill Lynch, and Morgan Stanley. In Australian brands like Aware Super and Vic Super. And in smaller companies and not-for-profits like JMB Foundation. He now runs his own business ceteris communications.

James is particularly interested in the part technology has to play in Marketing, and particularly the use of AI and how it can be successfully used to amplify brands.

• We talk a little about the history of AI and what it means.
• Why are some people fearful of AI and where does that come from
• How is AI already being used in everyday applications
• How do you use AI in your comms in a meaningful way
• What part can AI play versus a communications professional
• How to balance AI with brand storytelling

Such an interesting topic and conversation, we hope you enjoy the episode. If you would like to reach out to James directly he can be reached via https://ceteriscom.com.au