Today, an e-commerce war is playing out with store owners at the center of it all. Shop owners have the option to choose between building their own web shop, versus using an established platform like Amazon or Alibaba. It's important to understand the differences between these three options, because there are very real reasons to believe that Amazon and Alibaba is trying to kill standalone e-commerce and web shops to create a monopoly in their respective markets. So, without further ado, let's dive into what these three options entail, and what you need to keep in mind before choosing one! 

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