When you hear the word search, you probably think of Google. But what if we told you that Amazon has become the king of (product) searches? While consumers once relied on search engines (such as Google) for product info, price comparisons, and so on – more than 50% of consumers now find themselves heading directly to Amazon for all of the above. What’s more, roughly 90% of product views on Amazon come from searches on the platform, rather than search engine referrals. In this episode, we’ll discuss what goes into ranking for search on Amazon, what Google is doing to even the score, and more.