Do you give people a reason to listen to what you say? Do you babble trying to hit the right nerve with your customer? Or are you clear, concise, and confident? More than that, do your actions confirm the effect of your words? These are questions that you must ask yourself in this lesson. Your answers have a lot to do with your selling success.

There's much at stake when you open your mouth in a selling situation and Todd is here to make sure that your customers are actually hearing what you're saying.

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