This article from Bloomberg's "Power On" newsletter discusses Apple's shift away from its annual product release schedule. The author, Mark Gurman, argues that Apple is moving towards a more fluid approach, releasing products when they are ready rather than adhering to a strict yearly cycle. This change is driven by the increasing complexity of Apple's product lineup and software development, as well as the company's desire to avoid the pressure of releasing everything at once. Gurman provides examples of Apple's recent product launches that support his claim, including the staggered rollout of Apple Intelligence and the delayed release of key features in iPadOS 18. The article also outlines Apple's upcoming product releases, including new MacBook models, updated iPads, and the release of Apple Intelligence in October.

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