Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the ecosystem? Most importantly, if you rely on ads – including those on Facebook and other social media platforms – what should you do? Have a listen and learn what is changing in the advertising world and how to adapt.