Is Artificial Intelligence All Just Hype? [S4 E2]

Artificial intelligence has been variously painted as the next big thing, the technology that will all-but-kill communications and the development that will increase efficiency and productivity exponentially. But where does the truth lie? Is AI all just hype? Do we really need to bother with it yet when no-one else is?

Katie King is a digital transformation and management consultant, and was recently appointed to the UK Government All-Party Parliamentary Group task force for the enterprise adoption of AI. Her new book, Using Artificial Intelligence in Marketing, seeks to clear up some of the confusion around AI with case studies of companies using it both successfully and not-so-successfully. In this episode of the Digital Download podcast, Katie and I address some of the more challenging questions when it comes to AI and the communications industry.

Here's what is discussed in this episode:

* What Katie King's book, Using Artificial Intelligence in Marketing, is all about

* How the conversation around artificial intelligence has evolved in the last 12 months

* How AI tools can add value to an organisation

* Whether or not communicators are applying AI in their job roles yet

* What AI encompasses

* How different companies are using and benefiting from AI

* Whether or not we're ready to give our data to AI tools voluntarily

* Whether there is a cultural acceptance issue in Europe around AI and robots compared to Asia

* What the use cases are for AI in marketing, PR and communications

* What some of the tools we can start using now are

* Whether we really need to bother with AI just yet

* Whether automation will further erode trust, resulting in less human connection

* How machine learning is already bleeding into the mainstream world

* Where we should track to stay up to date with AI

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Useful Links from Today's Show

* Using Artificial Intelligence in Marketing [book] from Katie King and Kogan Page

* Nearly Half Of All ‘AI Startups’ Are Cashing In On Hype from Forbes

* Gartner Hype Cycle for Emerging Technologies 2018 from Gartner

* Google Duplex demo from The Verge

What to do Next

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