Artificial intelligence has been variously painted as the next big thing, the technology that will all-but-kill communications and the development that will increase efficiency and productivity exponentially. But where does the truth lie? Is AI all just hype? Do we really need to bother with it yet when no-one else is?

Katie King is a digital transformation and management consultant, and was recently appointed to the UK Government All-Party Parliamentary Group task force for the enterprise adoption of AI. Her new book, Using Artificial Intelligence in Marketing, seeks to clear up some of the confusion around AI with case studies of companies using it both successfully and not-so-successfully. In this episode of the Digital Download podcast, Katie and I address some of the more challenging questions when it comes to AI and the communications industry.

Here’s what is discussed in this episode:

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