I take a look at Spotify's recent announcement of their rebrand to 'Spotify for Creators' for podcasters and its impact on audio podcasting. I review the new monetization requirements on Spotify, comparing them with YouTube's more lenient YouTube Creator Program and monetisation options for audio-only shows.

I discuss the potential shift towards video podcasting, the challenges smaller creators may face, and the different revenue models of Spotify and YouTube. Featuring insights from an interview with Spotify CEO Daniel Elk that Colin and Samir did on their podcast, we'll examine the pros and cons of Spotify's approach and what it means for the future of podcasting.

Resources Mentioned:

Colin and Samir interview Daniel Ek

Spotify for Creators

Captivate

Spotify Revenue Share

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