Is there a magic key to unlocking how brands (and people) can show up authentically online? Well, today’s guest has a hunch. And it involves something very simple: storytelling. The (podcast) master of storytelling, Rachel Downey joins Vince and David for a chat about authenticity, storytelling, and the importance of brand in every part of your customer journey.

Rachel is the founder and Executive Producer at Share Your Genius, a podcast production company that creates outcome-driven shows. Rachel has been creating podcasts for over 5 years, and she shares the insights and impact she’s seen created from the podcasting and storytelling angle for brands. Stories create connection and depth—what better way to express your brand?

Listen in to learn:

[Sales]: What are the potential benefits of a podcast? It includes shortened sales cycles and increased empathy. [Marketing]: The marketplace is crowded—there are over 2M podcasts. Make sure your show is tied to an outcome.

[Marketing]: The marketplace is crowded—there are over 2M podcasts. Make sure your show is tied to an outcome. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/

Connect with David: https://www.linkedin.com/in/schweisthal/

Resources:

Brand Matter featuring Bill Caskey: https://link.chtbl.com/dDaAxx3v

Listen to Voicemails with Rachel: https://link.chtbl.com/ZY3ZvYFf