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Is BJP Politicising Operation Sindoor? | The Quint
Operation Sindoor, launched in retaliation to the Pahalgam terror attack, was India’s military answer to cross-border terrorism. But what began as a counter-insurgency effort is now being projected as political capital across BJP-ruled states, through posters, slogans, social campaigns, and even train tickets.
Visuals of PM Modi in military-themed posters have flooded petrol pumps, social media, and public spaces.
A BJP-linked campaign claimed that sindoor would be distributed to women across homes — drawing fierce backlash, before being labelled “fake” by PIB. Yet, BJP's own pages shared sindoor application events linked to Modi’s leadership.
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By The QuintOperation Sindoor, launched in retaliation to the Pahalgam terror attack, was India’s military answer to cross-border terrorism. But what began as a counter-insurgency effort is now being projected as political capital across BJP-ruled states, through posters, slogans, social campaigns, and even train tickets.
Visuals of PM Modi in military-themed posters have flooded petrol pumps, social media, and public spaces.
A BJP-linked campaign claimed that sindoor would be distributed to women across homes — drawing fierce backlash, before being labelled “fake” by PIB. Yet, BJP's own pages shared sindoor application events linked to Modi’s leadership.
Learn more about your ad choices. Visit megaphone.fm/adchoices