Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023? That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival. Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4 Get the show notes @ https://exposureninja.com/podcast/extra-002/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Is Black Friday Marketing Still Worth It? [EXTRA 002]

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

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2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years.  In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information. Watch the video instead: https://exposure.ninja/google-leak Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/320/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313

What the Google Leak Means for SEO

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about:  Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox  Timestamps 02:30 – Story 1 – Google Rolls Back AI Overviews 11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI 33:40 – Story 3 – IKEA is hiring store staff…in Roblox 46:28 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-20/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-20 You May Also Enjoy… HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/

Google's AI Overviews Fiasco | ft. Joe Glendinning

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.  We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews. This is a podcast you don’t want to miss. Watch the video instead: https://exposure.ninja/rank-ai-overviews   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/319/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313  

How to Rank in Google’s AI Overviews

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about:  How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation?  Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation? 49:08 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-19/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-19 You May Also Enjoy… The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/    

HUGE Google Leak Confirms SEO Theories | ft. Lucy King

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads. Watch the video instead: https://exposure.ninja/performance-max   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/318/ You May Also Enjoy… Tesla’s PPC Marketing Mistakes https://exposureninja.com/podcast/dojo-14/ Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/        

Is Black Friday Marketing Still Worth It? [EXTRA 002]

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