Content marketing remains a vital strategy for businesses, as Ashley Mason emphasizes the importance of having a diverse content approach that includes social media, email marketing, and blogging. She discusses how to effectively leverage video content and AI tools to enhance audience engagement while maintaining authenticity. Ashley also highlights the significance of understanding where your audience spends their time, noting that being adaptable in your marketing strategy can lead to better results. The conversation further explores the growing popularity of podcasts and best practices for maintaining consistency in marketing efforts. Ultimately, Ashley advocates for starting small and scaling your marketing initiatives to avoid overwhelm and foster sustainable growth.

Takeaways:

• Blogging is far from dead; it remains a powerful tool for driving website traffic and establishing credibility.
• A diverse content marketing strategy is essential to reach audiences across various platforms effectively.
• Video content is important for building trust and relationships, especially when edited for sound-off viewing.
• Utilizing AI tools can enhance content creation, but human creativity should remain at the core.
• Maintaining consistency in marketing efforts is crucial; focus on quality over quantity.
• Understanding your target audience's preferences can guide your marketing strategies effectively.

Links referenced in this episode:

• dashofsocial.com

Companies mentioned in this episode:

• Dash Social
• Hootsuite
• Buffer
• HubSpot
• Mailchimp
• Klaviyo
• Constant Contact
• Descript
• Squadcast