One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences.
Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF
YouTube video: https://youtu.be/eXdXW8vYHDM
Timestamp show notes (click timestamp to view segment on YouTube):
0:39 Who is your ideal reader?
1:25 Advertising channels for self published books
3:38 Non-ad promotional posts on social media
4:48 The biggest difference in fiction and nonfiction advertising
5:56 How to connect with Heidi