Branding is one of the top topics speakers, coaches, and consultants ask me about on a weekly, if not daily basis.

When we talk about branding, we need to see branding as more than just a logo. Your logo just happens to be the most visible representation of your brand. It’s why people associate great athletic wear with the Nike swoosh logo and consistent coffee experience with the green Starbucks logo.

Branding goes far beyond your logo - it’s the totality of how you show up to your audience. Everything from your on-stage content, like giving a keynote speech or breakout session, to your social media interaction, your website experience, the tone and style you use in your videos and blog articles, your brand color palette, and even your customer service experience, all of that is your branding.

This week we’re going to do a deep dive into ‘all things branding’ in a fun, question-driven way. Today, I want you to rethink how you think about branding. What’s one belief you’ve had about branding that may be changing based on what I shared with you today? Write it down and read it out loud a few times to see how you feel about your belief and start seeing if that belief about branding needs to change or stay the same.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”