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In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.

Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.

What you'll learn in this episode:

• Why branding was once seen as a liability—and what changed
• How to define brand in a world beyond logos and colors
• Tactics for involving your entire team—from SDRs to interns—in brand expression
• How Logan treats brand like part of the funnel, not something that floats above it
• Real examples of metrics they use to gauge branding effectiveness
• Why switching off brand spend is like stopping rehab after knee surgery
• How employee advocacy and content creation directly drive engagement
• What makes cold outreach more effective when backed by brand awareness
• Why Solutionreach had to reintroduce themselves despite 25 years in the industry