Highlights from this episode include:

• Why a giant email list may not be a magic bullet for your business, and what you should try instead (3:07)
• Struggling to describe what you do? Here's an easy way to find the right words (4:17)
• How to reach your ideal client without jumping through Google's endless hoops (5:58)
• The wallet-flattening mistake you're making that puts unnecessary barriers in front of your ideal clients (6:35)
• The simple way to find clients that works, even for introverts (7:29)