Most people are unaware of the distinction between a professionally trained coach and someone selling “transformation” online.

And it shows.

In this episode, Krystle opens up about what she discovered when she stepped into the coaching world and why the word "coach" has become so confusing.

After listening to Season 3 of The Dream, she reflects on the difference between ethical, accredited coaching and the high-pressure, upsell-heavy coaching industry that dominates Instagram.

She discusses:• Why “coach” has become an unregulated catch-all title• How the business models of many online coaches create dependency• What professional, neuroscience-informed, ICF-accredited coaching actually looks like• A simple test you can use to spot ethical coaching versus manipulative pseudo-coaching• Why real coaching aims to make you self-reliant, not dependent

If you’ve ever wondered why the coaching world feels messy, confusing, or cult-ish — this episode will give you a fresh, grounded perspective.

To find out more about Krystle or to connect:

🌐 ⁠https://www.mentalperformance.co.za⁠

IG: https://www.instagram.com/krystle.coach/

FB: https://www.facebook.com/krystle.coach/

LI: https://www.linkedin.com/in/krystlekustanovich/

TT: https://www.tiktok.com/@the.millennialcoach