Is cognitive warfare a revolutionary breakthrough or just a flashy rebranding of psychological operations? In this deep-dive podcast discussion, we unpack the national security hype surrounding "cog war" and explore the four fatal problems threatening its institutional success: measurement, norms, politics, and organizational structure. Discover why emerging AI targeting systems like Lavender and Gospel cannot fix deeply rooted bureaucratic and cultural challenges , and learn what the Pentagon must honestly confront to build a genuine decision advantage. Head over to the Irregular Warfare Initiative to read the full article!