Make It Matter

Is Cold Calling Dead or Alive?


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This year has witnessed many proclamations of the demise of cold calling—everyone from low-level sales reps to the founder of Hubspot are all saying the cold call is dead. But, is it really? In this episode Mike shares his perspective on the much-maligned cold call and how this may be the best time ever to embrace it.

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Make It MatterBy Mike Gastin