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This year has witnessed many proclamations of the demise of cold calling—everyone from low-level sales reps to the founder of Hubspot are all saying the cold call is dead. But, is it really? In this episode Mike shares his perspective on the much-maligned cold call and how this may be the best time ever to embrace it.
By Mike GastinThis year has witnessed many proclamations of the demise of cold calling—everyone from low-level sales reps to the founder of Hubspot are all saying the cold call is dead. But, is it really? In this episode Mike shares his perspective on the much-maligned cold call and how this may be the best time ever to embrace it.