If you know your stuff but freeze when it comes to posting online, this episode is for you.

In this episode of Scaling Wellness, I’m talking about why so many experienced wellness professionals struggle with messaging - not because they lack confidence or expertise, but because they’re comparing themselves to louder voices in the industry.

I share a client example of a midlife strength coach who felt silenced by dominant “lift heavier” messaging online - until we came back to her ideal client and everything became clearer. Once she stopped trying to compete and started serving, her message became calm, confident, and specific.

In this episode, we explore:

1. Why conflicting wellness advice creates paralysis (for you and your clients)
2. How knowing your ideal client removes comparison and self-doubt
3. Why distilling information is the real expertise
4. How calm, grounded messaging builds trust and converts better than hype

If you’ve been holding back because you’re worried your message isn’t loud, bold, or confident enough - this episode will help!

🔗 Links

Website: https://www.carolinecopp.co.uk

Instagram: https://www.instagram.com/carolinecopp/

Next free workshop: https://www.carolinecopp.co.uk/wellness-programmes-that-scale