We've all heard the mantra that 'content is king,' but get ready to challenge that belief in this episode.

Content? It's part of an overall toolkit to reach and engage with wider fan bases and global followers. Though this has to be driven by a deeper understanding and new ways of identifying fans and followers first and foremost.

Neil Joyce teams up with Tom Hines, Founder of J40 Media. With experience from Arsenal, Goodwood, and BTSport, Tom shares his unique perspective on the sports ecosystem and why clubs need to start thinking like DTC and media businesses.

Hosted on Acast. See acast.com/privacy for more information.