Brian comments on Colin Theriot of Cult of Copy's, thoughts about content and pre-selling.

https://www.youtube.com/watch?v=8uD03tB036M

Transcription

Is content real?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I want to discuss a little post that I saw online that I just had to sink my teeth into, because it was so interesting. And from a very interesting person.

I'm going to show it for those of you who are watching this post off of Facebook from Colin Theriot, he said, and if you don't know about Colin, he runs the Cult of Copy on Facebook. You can find a lot of his material over at cult of copy.com fabulous stuff.

He's a great student and teacher of psychology of sales and marketing, really amazing thought-provoking material that he produces. I would never take anything away from that.

This quote is one of those things that it makes you think, really makes you think a little deeper about some of these things.

So he says, There's no such thing as quote, content, unquote, there's only pre-selling, if it doesn't put across information that will positively influence a future purchase, that communication is wasted.

So there's a lot of pieces there that you can kind of you kind of pick apart a little bit.

A lot of it has to do with really the idea of it's become a buzzword. And it's one that I've taken full advantage of. And used on this show, I'm continuing to use it more and more often because it is such a common phrase that's out there, regarding first the word content, and then the phrase content marketing.

When you're discussing kind of a modern-day spin on marketing, especially when you're talking online.

Even though content marketing I would prescribe and I've discussed here, oftentimes, is a concept that is predates everything, via very marketing itself has to do with content marketing, and so it's you kind of have to pull apart that idea to begin with.

So is there specifically content marketing?

Well, I like to define content marketing, as that form of marketing that has some type of added value up front, in order to have a marketing or sale value on the back end.

So after all is said and done, it is selling something. But at the same time, it's providing something straight upfront, even if that's something is entertainment value, but significant entertainment value or any type of informational value whatsoever.

That's what I would consider content marketing, as opposed to just straight sale just straight.

This is what I got for sale, buy it or don't buy it type of marketing, which would be the other style, which I'm not sure even sure what you refer to non-content marketing.

But I think it's a matter of degrees actually, if you really tore it down. So he's saying there's really no such thing as content, everything is pre-selling.

I would agree on certain level, if you really break down the semantics, that there really isn't such a thing as content marketing, because if you're marketing really well, you're going to have a certain level of content within and but hits like he says, it's going to be pre-selling anyways. No matter what even if you're just getting to know a person, you're putting a personality out there, you're trying to create that vibe between you and so forth, and connect with the crowd.

That's still pre-selling, to some extent whether the person knows they're doing it or not,