In this episode we interview Kim Kanary.

What you'll learn in this episode:

• How to reframe content from cost center to growth engine by tying it to pipeline influence, deal velocity, and win rate.
• A simple measurement start: pick two or three outcome metrics that your execs care about, then build up.
• When to use media mix modeling versus multi touch attribution, and why using both sharpens decisions.
• Why digitally native creative can outperform repurposed TV spots, including a real example with lift in revenue and response.
• How to arm sales with on brand templates and sequences mapped to the buyer journey, so deals close faster.
• How to communicate results across teams with clear dashboards, plain language, and honest lessons from what did not work.

Text us what you think about this episode!