Not all pink ribbons are created equal, according to the "Take Care" guest we're speaking to today. Dr. Mara Einstein is a researcher, author and professor at Queens College, CUNY, who dissects the effects of marketing on society and on ourselves. Her latest book is “ Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell .” Remember Livestrong bracelets? What about Project RED? Years of yellow rubber bracelets and t-shirts worn by Bono seem like they may