CRM Radio

Is CRM Software the Cause of High Failure Rates?


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After all of these years, CRM continues to be controversial. Failure rates continue to be reported as bordering on stupid. In spite of large strides in ease of use, lots of new applications for social media, business intelligence and graphics presentations, plus customized versions the grumpy rumors continue about a failure to deliver on what is promised. In this interview, Jim Dickie of CSO Insights takes a thwack at the industry discontent. Could it be as simple as “salespeople are never satisfied?” We will find out. The host is Jim Obermayer
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CRM RadioBy Susan Finch