At Elite Business Live, our opening panel wasn’t your average polite discussion—it was a no-holds-barred debate packed with real-world insights, bold opinions, and practical takeaways.
• Chloe Clover (WNDYR)
• Mark Finlay (Moneypenny)
• Nicola Cook (Company Shortcuts)
• Joseph Valente (Trade Mastermind)
• Why CX is a long-term survival strategy—not a cost
• How customer expectations are shaped by brands like Apple and Amazon
• Why automation should never replace human empathy
• The link between happy teams and happy customers
• How SMEs can win by “rolling the wheel better”
• Embedding CX into company culture—not just a department
👉 Whether you’re a startup, SME, or scaling enterprise, this discussion will change how you think about service, tech, team engagement, and brand loyalty.
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