This is a free preview of a paid episode. To hear more, visit heynottheface.substack.com

Recently, TKO Holdings’ CEO Mark Shapiro praised UFC talking head Dana White for being “the best brand in sports.” We dissect that comment and answer the question. We also discuss the curious case of Riyadh Season’s disappearing tickets for UFC Noche, and we circled back for some social media stats. Follow along with our outline as you listen.

Ep. 88 Out…