In this episode of Better Buildings for Humans, host Joe Menchefski dives into the dynamic world of retail design with Eric Daniel, Design Principal and Creative Director at Little Diversified Architectural Consulting, and Rich Glenny, Retail Design Leader at Little Diversified Architectural Consulting. Together, they unravel the layered nuances of designing spaces where commerce meets culture—and how constraints breed creativity.

Eric and Rich share their journeys through the high-stakes world of retail architecture, dissecting the tension between "Big A" architecture and "Little A" design, and what really makes a store not just functional but memorable. From lighting and layout to storytelling and emotional resonance, this episode is a deep dive into how retail spaces shape behavior and brand loyalty.

If you've ever wondered how design choices drive sales—and experiences—this episode is your blueprint.

More About Eric Daniel and Rich Glenny

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