Earlier this month, my husband came home from work and asked if I’d seen that day’s Dilbert cartoon about trade shows. When I said no, he presented me with a copy of the comic strip. If you haven’t seen it, here’s the link to read it online before we continue with the analysis. Basically, Dilbert’s boss asks how things went at the trade show. The report sounds hauntingly familiar of many companies I’ve seen over the years: while there was good traffic at