“Boring is actually very sexy.”

In a world of viral investing advice, crypto memes, and “get rich quick” promises, diversification can feel… boring.

But what if boring is actually the point?

In this Freelancer Edition of the Honest Property Podcast, we unpack why simple, boring, diversified strategies are often the ones that quietly build real wealth — especially if you’re self-employed, creative, or easily distracted by shiny new ideas (we see you 👀).

We share honest lessons from over 12 years of building a multi-million-pound portfolio, the mistakes we’ve made chasing excitement, and why we now care far more about downward-resistant foundations than flashy returns.

If you want wealth that supports freedom, flexibility, and a life you actually enjoy — this one’s for you.

 Key takeaway

Diversification isn’t glamorous.

It won’t go viral.

But it’s what keeps you steady when markets wobble, protects your future self, and gives you the freedom to focus on the work and life you actually care about.

Boring strategies. Simple foundations. Real freedom.

Chapters

00:00 – Welcome & today’s question

02:30 – Why boring businesses build real wealth

05:20 – Our “vanilla” strategy that actually worked

07:00 – What diversification really means

09:30 – UK property risk & regulation reality

12:00 – Property vs stocks: speed vs patience

15:00 – Why freelancers need boring wealth

18:00 – Adapting to changing housing & work trends

22:30 – When focus becomes reckless

25:30 – Discipline, boredom & long-term thinking

29:30 – Boring is sexy (final thoughts)

🌏 Explore our world

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👩🏻‍💻 Sponsored by The Freedom Geek

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🏦 Our Property Finance Partner - Scale Property Finance

Looking for property finance from brokers who actually understand investing? Scale Property Finance specialise in bridging loans, BTL mortgages and HMO funding - created by property investors for property investors.

👉 https://scalepropertyfinance.co.uk

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📝 FREE Entrepreneurs Guide to Wealth Building

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💛 Just so you know - some of these are partnerships where we earn a small commission if you decide to work with them. It doesn't cost you anything extra, and it helps us keep creating free content for you!

All enquiries please email 💌 [email protected]

key words : diversification investing, freelancer wealth building, property vs stocks, boring investing strategies, UK property market, passive income freelancers, multiple income streams, ETFs for beginners, property investing podcast, long-term wealth building, financial freedom freelancers, downward-resistant wealth

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