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Articles & Resources Referenced

Shopify predictions for 2021 (includes customer retention)
How to segment through an RFM analysis (recency, frequency, monetization)

Here's this Shows TL;DR:

• Why has ecommerce been so slow to adopt customer retention practices?
• Acquisition is so much easier to start and track and that has put retention on the back burner 
• We talk about whether there will always be a cheap acquisition channel
• Juliana's number one tip to understand your experience through your customer's eyes
• Is 2021 the year we will see a record number of brands close up shop?
• Emotions are the true driver of action not discounting
• Is the elimination of the 3rd party cookie the catalyst for rapid retention adoption 
• Why RFM analysis is the best thing you can do for better customer retention