Today we're going to discuss a topic that we see very often and have touched on briefly in previous episodes. And that is ego in relation to success.

It might be fun to win an award or dominate your category in terms of market share, but what's it worth if it doesn't support the actual goal?

Marketing in the automotive space is more powerful than ever and we have more leverage than ever before. This makes picking your milestones and your goals more critical than it has ever been.

So on this episode, Davin and I discuss what success actually looks like and how to ensure your ego doesn't pull the rug out from under you.

By the way, Davin gets really fired up about this topic.

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