Email is a core channel in every marketers tool kit, but are we guilty of over using it and has it lost it's shine amongst all the new channels we have available? Eabhan Rowe and Kacey Mast from HubSpot's core automation team join the show to talk email and B2B lifecycle marketing. We share ways to think about assessing and revamping email programs, like how we automated 250 hours of human time and increased product usage by 7%.

Helpful Resources:

The Ultimate Guide to B2B Marketing in 2023

HubSpot Academy | Email Marketing Certification