I've been using email marketing since 2005. I discuss why email marketing isn't the powerhouse tool it used to be, along with what to do now in this new marketing era.

YouTube video: https://youtu.be/iEtMuxdelLw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 Why I'm not subscribing to email newsletters

2:23 Email opt-in incentives aren't the answer

2:53 How information overload impacts email marketing

3:26 Why multichannel marketing makes sense now

6:01 Why I'm concerned about Facebook Messenger type marketing

8:16 Watch social media trends and adjust your marketing

More resources on email marketing from my blog:

Building an email list: http://hub.me/akVTC

Email marketing alternatives: http://hub.me/alV2L

Does list size matter? http://hub.me/akaSb