No one wants to be sold or marketed to. How do you approach sales conversations authentically and naturally – while still closing the deal?

The age-old question.

David Schweisthal and Vince Freeman go back-and-forth in this mini-episode on authenticity, trust and creating long-lasting partnerships. You’ll walk away with advice to lead with empathy and make responsibilities crystal clear during the sales process.

Things to listen for:

• We all make mistakes. It’s how you respond to those mistakes that makes the difference with your client.
• No one wants to get sold or marketed to, but everyone likes to buy. Lead with empathy and solve the problem that’s causing them pain.
• Partnerships go sideways when uncertainty causes a chasm. Avoid sharing responsibilities at all costs.