<p>In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.</p>

In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.

Is Everything The Tech World Says About Marketing Wrong?

Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

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Is Everything The Tech World Says About Marketing Wrong?

Is Everything The Tech World Says About Marketing Wrong?