You've heard the expression before: "everything is for sale at the right price!" But is it that actually true? No, it's not. It's close, but not quite accurate—and the distinction is an important one for Thoughtful Real Estate Entrepreneurs to understand, if they are to get the 'yes' they need from their Sellers. In this episode, Jeff explains why it's not true that "everything is for sale at the right price," and explains the more accurate statement: "everything is for sale when you can give the Seller something they'd prefer to have more."