After creating your online videos, are you putting them in the wrong place?

We talked about the success of the ALS Ice Bucket Challenge a few months ago and the small Facebook shift that helped make it so successful (watch that episode here:https://www.youtube.com/watch?v=FtUFA...).

Coupled with the auto play functionality from Facebook, new research from Business Insider has found that Facebook may be more engaging for audiences than YouTube. The example they showed was from a British company, whose latest video saw almost 40% of the total shares come from Facebook. Plus, among the people who watched the video on Facebook, the sharing ratio was 5%. Compare that to YouTube? Only 1%.

I can say first hand that we are seeing traction for the Jay Today show from Facebook. We put the show on YouTube, Facebook, and iTunes, and we're seeing more views and shares on Facebook than any other place. 

If I'm a brand now, and I have a short-form video like this one, I am most definitely putting my videos on YouTube AND Facebook.

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SPROUT SOCIAL SHOUT OUT

DJ Waldow (http://twitter.com/djwaldow), who is starting a new business called Coach DJ. If you're thinking about making a career switch in the near future, talk to DJ - http://coach-dj.com. 

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.